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Catégorie : For Your Eyes Only

by Marc PennacchiaPosted on7 mars 2012For Your Eyes OnlyLeave a comment on CARTIER – L’Odyssée – Event Movie

CARTIER – L’Odyssée – Event Movie

Born in 1847, Cartier is the most famous jeweler of the Place Vendome. The one of excess, of the Arabian nights tales, of Russian and Chinese emperors, of…

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by Marc PennacchiaPosted on22 février 2012For Your Eyes OnlyLeave a comment on LOUIS VUITTON – Walking in Fabrizio Vitti’s shoes – Event Movie

LOUIS VUITTON – Walking in Fabrizio Vitti’s shoes – Event Movie

Accessories are a growing business in the world of luxury and represents an even larger share of the profits of its brands through copious margins.…

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by Marc PennacchiaPosted on22 février 201222 février 2012For Your Eyes OnlyLeave a comment on LVMH – Know-How – Event movie

LVMH – Know-How – Event movie

LVMH is the world leader of quality know-how and has more than sixty brands some of which are centuries old as Chateau d’Yquem, Moët & Chandon,…

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by Marc PennacchiaPosted on9 février 20129 février 2012For Your Eyes OnlyLeave a comment on MARNI – Collaboration with H&M – Event Movie

MARNI – Collaboration with H&M – Event Movie

Initiated a few years ago, H & M continues its collaborations with major luxury brands around capsule collections. One way to advertise inexpensively to the…

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by Marc PennacchiaPosted on9 février 20129 février 2012For Your Eyes OnlyLeave a comment on LOUIS VUITTON – Windows – Event Movie

LOUIS VUITTON – Windows – Event Movie

To stage a showcase for all stores is essential because of its good implementation will depend on the ability of it to attract consumers. For…

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by Marc PennacchiaPosted on23 janvier 201223 janvier 2012For Your Eyes OnlyLeave a comment on CHANEL – Wishes 2012 – Event movie

CHANEL – Wishes 2012 – Event movie

After the battle of Christmas to see which luxury brand will be the most prominent, the new year wishes battle. 2012 up a notch vs. 2011 with…

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by Marc PennacchiaPosted on23 janvier 2012For Your Eyes OnlyLeave a comment on DIOR – Wishes 2012 – Event movie

DIOR – Wishes 2012 – Event movie

The new year vows took an unexpected turn in 2012 with a battle of event movies from the different brands. If Chanel played the sober side, Dior has…

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by Marc PennacchiaPosted on23 janvier 201223 janvier 2012For Your Eyes OnlyLeave a comment on DIOR – Dior Couture – Book with Patrick Demarchelier

DIOR – Dior Couture – Book with Patrick Demarchelier

Enter the archives of a major fashion house is no longer a dream. It is a reality since Dior and Rizzoli publishing house have teamed…

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by Marc PennacchiaPosted on23 janvier 201223 janvier 2012For Your Eyes OnlyLeave a comment on LANVIN – The Christmas Tree – Event Movie

LANVIN – The Christmas Tree – Event Movie

As already mentioned, Christmas has become over the years a real battle for luxury brands, Chanel and Dior in mind. However, this year, a troublemaker…

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by Marc PennacchiaPosted on23 janvier 201223 janvier 2012For Your Eyes OnlyLeave a comment on L’OREAL PARIS – Wishes 2012 – Event movie

L’OREAL PARIS – Wishes 2012 – Event movie

No L’Oreal Paris is not a luxury. No I did not lose my head. But recently they have managed to bring the brand to new heights…

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by Marc PennacchiaPosted on23 janvier 201223 janvier 2012For Your Eyes OnlyLeave a comment on L’Oréal Paris – Because I’m worth it – Event Movie

L’Oréal Paris – Because I’m worth it – Event Movie

40 years of incredible success. The famous « Because I’m worth it » L’Oréal Paris is an absolutely unique marketing case. Slogan has never experienced such a long…

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by Marc PennacchiaPosted on6 décembre 20114 décembre 2011For Your Eyes OnlyLeave a comment on DIOR – Christmas in Dior – Event movie

DIOR – Christmas in Dior – Event movie

The holiday season is a unique moment of joy, happiness and big or small presents. Thus, it constitutes a privileged period for the luxury industry which…

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