Born in 1847, Cartier is the most famous jeweler of the Place Vendome. The one of excess, of the Arabian nights tales, of Russian and Chinese emperors, of…
Accessories are a growing business in the world of luxury and represents an even larger share of the profits of its brands through copious margins.…
LVMH is the world leader of quality know-how and has more than sixty brands some of which are centuries old as Chateau d’Yquem, Moët & Chandon,…
Initiated a few years ago, H & M continues its collaborations with major luxury brands around capsule collections. One way to advertise inexpensively to the…
To stage a showcase for all stores is essential because of its good implementation will depend on the ability of it to attract consumers. For…
After the battle of Christmas to see which luxury brand will be the most prominent, the new year wishes battle. 2012 up a notch vs. 2011 with…
The new year vows took an unexpected turn in 2012 with a battle of event movies from the different brands. If Chanel played the sober side, Dior has…
Enter the archives of a major fashion house is no longer a dream. It is a reality since Dior and Rizzoli publishing house have teamed…
As already mentioned, Christmas has become over the years a real battle for luxury brands, Chanel and Dior in mind. However, this year, a troublemaker…
No L’Oreal Paris is not a luxury. No I did not lose my head. But recently they have managed to bring the brand to new heights…
40 years of incredible success. The famous « Because I’m worth it » L’Oréal Paris is an absolutely unique marketing case. Slogan has never experienced such a long…
The holiday season is a unique moment of joy, happiness and big or small presents. Thus, it constitutes a privileged period for the luxury industry which…