Dolce & Gabbana has succeeded in conquering the perfume business ; ranking in the top 5 world best selling brands. This is excellent but Procter & Gamble…
As seen with the Beth Ditto collection, M.A.C. has developed over time capsules makeup collections performed by Diana Ross, Catherine Deneuve, Lizza Minelli, Iris Apfel,…
The digital has opened a whole new field for luxury brands in terms of communication with their consumers by creating a certain proximity. It is characterized,…
Yves Saint Laurent makeup came to prominence by launching iconic products with highly creative parti-pris: Touche Eclat, Mascara Volume Effect Faux Cils, Rouge Pur Couture, ……
Mascara, with the DiorShow franchise, is the second pillar of Dior makeup behind the Rouge Dior. The House, to celebrate the tenth anniversary of its iconic…
The lipstick is the most iconic accessory of seduction in makeup. Its color schemes, textures and finishes have attracted over the years women around the world.…
M.A.C. is the makeup success of the last decade. The explosion of the makeup artist has upset the market by highlighting a pioneering spirit in its…
With lipstick, mascara is the indispensable image builder product. It expresses seduction, femininity and elegance. However, it is very difficult to stand out in an extremely…
Tom Ford, it’s the couturier star of the late 1990s and 2000s. The miraculous recovery of Gucci, the birth of porno chic, … all of which…
In luxury, communication is the sinews of war. Who will be the last muse? Who will do the most important buzz? Who will find favor…
Lipstick is an image builder product that allows to establish the full identity of a make upbrand. It is therefore key for each brand to make…