Hugo Boss is the leader in men’s fragrances in Europe neck and neck with Armani. This predominance is mainly based on a franchise pillar: Boss…
The athlete who brought us to the sport … Allure Homme Sport. Fragrances with sports connotations have always existed and some have long been part…
Dior Perfumes have always had an anchor in both the women’s fragrance & the perfume for men with products as mythical as Eau Sauvage and Fahrenheit. However…
Givenchy does not have a huge anchor in the territory of men’s fragrances despite past successes of Gentleman, Vetiver and Pi. The brand has therefore…
The One and Light Blue pour Homme has allowed Dolce & Gabbana to settle among the famous brands of male perfume. A true success story…
Travel is a recurring theme for Hermès universe. Invitation to discover another world, another culture. The brand is so constantly enriched by this desire of…
Niche brands in perfumery have achieved over the years 1990 and 2000 especially, a remarkable breakthrough, attracting consumers increasingly fond of high quality and rarity.…
Exclusive collections are blooming everywhere in the world of perfumery with all players trying to counter the rise of niche brands. Many launches, some good…
Lubin Parfums represent the heyday of French perfume when France perfume all over Europe and the world. Founded in 1798 by Pierre François Lubin, the house…
Founded in 1860 in London, Penhaligon’s embodies the legacy of the traditional English perfumery where refinement requires a large place given to raw materials. A…
The good news of the autumn season 2011! Guerlain renews thr communication of Habit Rouge, the most legendary men perfume of the house featuring the model…
The news of the week! Louis Vuitton, trunk maker since 1854, will start in 2012 the fragrance business according to the site WWD. Information shock…