Mascara, with the DiorShow franchise, is the second pillar of Dior makeup behind the Rouge Dior.
The House, to celebrate the tenth anniversary of its iconic product, has decided to launch a new mascara volume with a stunning eyelashes amplitude, inspired directly from the Dior couture and the legendary New Look silhouette. Moreover, the formula is enriched with a Lash Multiplyer regenerating serum and the short brush fetches and bend the smallest of lashes. Finally, to accompany the launch, four new harmonies are available in the eyesahdow palette range 5 couleurs.
For communication, it is the beautiful Natalie Portman who lends her doe eyes to the brand.