In the world of cosmetics, the promised land is not on the Mediterranean basin. It is in Asia. A continent where women use more skincare products in their ritual as Western, including demographics and buying power explode and whose appeal for French brands is certain.
It is therefore important for each brand to have an iconic face in this area. Guerlain has chosen. This will be Michelle Yeoh that will embody all cosmetic lines starting with the success of house Orchidée Impériale.
Actress Michelle Yeoh is a Sino-Malaysian, 49 years-old, former Miss Malaysia and have played in James Bond Tomorrow never dies, Crouching Tiger, Hidden Dragon, Memoirs of a Geisha or the latest Luc Besson’s The Lady.