LOUIS VUITTON – Walking in Fabrizio Vitti’s shoes – Event Movie
Accessories are a growing business in the world of luxury and represents an even larger share of the profits of its brands through copious margins. Among this category, two products generate more growth, bags and shoes.
Louis Vuitton, founded in 1854, understands the interest of this craze and decided to build a factory near Milan entirely dedicated to this product. This allows it to offer a new bespoke service where the client can choose his sole, leather, its colors, materials, … The personalization service already available in the shops of Milan, Sydney and Singapore will expand to all stores by the end of the year.
To highlight its expertise, the brand has produced and put online a film inspired by the passion of Fabrizio Vitti, the design director of Vuitton shoes for dolls. Realized in stop motion, « Walking in Fabrizio Vitti’s shoes » oscillates between childish regressionand shopping addict impulses.
A must see!