Hugo Boss is the leader in men’s fragrances in Europe neck and neck with Armani. This predominance is mainly based on a franchise pillar: Boss…
The athlete who brought us to the sport … Allure Homme Sport. Fragrances with sports connotations have always existed and some have long been part…
Givenchy does not have a huge anchor in the territory of men’s fragrances despite past successes of Gentleman, Vetiver and Pi. The brand has therefore…
The One and Light Blue pour Homme has allowed Dolce & Gabbana to settle among the famous brands of male perfume. A true success story…
Travel is a recurring theme for Hermès universe. Invitation to discover another world, another culture. The brand is so constantly enriched by this desire of…
Exclusive collections are blooming everywhere in the world of perfumery with all players trying to counter the rise of niche brands. Many launches, some good…
The news of the week! Louis Vuitton, trunk maker since 1854, will start in 2012 the fragrance business according to the site WWD. Information shock…