YVES SAINT LAURENT – Rouge Pur Couture Vernis à Lèvres – New Gloss

Yves Saint Laurent makeup came to prominence by launching iconic products with highly creative parti-pris: Touche Eclat, Mascara Volume Effect Faux Cils, Rouge Pur Couture, …

Today it is the segment of gloss the brand intends to shake up with the launch of Rouge Pur Couture Vernis à Lèvres. More than a tour de force, a true revolution: combining holding of an ink lipstick with shine of a gloss and the high density of pigmented lipstick without a sticky effect. The ultimate weapon of seduction and sophistication comes in 19 shades ranging from beige to purple.

Communication is mainly based on a movie buzz, very whimsicall, featuring a magician and his fairy who will give the power to express their personality to women. The making-of is just below the jump.

With Rouge Pur Lipstick Nail Couture, the Revolution is on.